Spring Capital has created many glories of Chinese enterprises in the 1990s. Today, this company that once made great contributions to China's meat processing industry is "reborn".

"Let the quality first, speak with word of mouth", from raw materials to finished products, from formula to production process, from management process to channel construction, every detail embodies the brand concept of Chundu quality first.

"Creating high-quality brands and high-quality products, and building brands with quality to win word-of-mouth is the secret to the rapid development of the'New Year Capital'." said Sun Zhiheng, chairman of Luoyang Tianyou Chundu Food Co., Ltd., Chundu has always been in the development process. Put quality in the most important position.

Honesty, perfection

Promote innovation and breakthroughs in the "New Year Capital"

In 2015, Sun Zhiheng resolutely acquired the Chundu brand with his love for his hometown and a special feeling for the Chundu brand and established Luoyang Tianyou Chundu Food Co., Ltd.

As a leading brand in the meat industry, Chundu always pursues to bring consumers a good experience through products. The birth of each ham sausage is the most direct epitome of Chundu's production.

The health of food ingredients is the basic guarantee for the safety of Chundu series products, and only good quality can finally win the hearts of consumers. Chundu series products firstly select raw and auxiliary materials into the warehouse, and go through 7 rigorous production processes to ensure full quality from the source. A series of craftsmanship and technological guarantees ensure the health and safety of every consumer who consumes Chundu products.

Over the past few years, Luoyang Tianyou Chundu Food Co., Ltd. has been adhering to the business philosophy of "Quality First, Safety First, and Working With Heart". It does not forget its original intention, pursues superior quality, and is committed to creating Chundu food suitable for consumers' taste and health. "New Year Capital" takes "safety, health, and green" as its production requirements, and strictly controls high standards. After continuous innovation, improvement, surpassing, and improvement, it has achieved leapfrog development.

"Quality is the foundation of a brand, and superior quality is the life of a brand." In Sun Zhiheng's eyes, quality and brand are the basic elements that constitute the core competitiveness of an enterprise. Only by insisting on "quality and efficiency first" can we effectively promote Chinese products to Chinese brands. change.

Since the start of production in 2018, the company's average annual sales growth has remained above 70%. Such impressive achievements seem to be the rise and rebirth of the Chundu brand, but it is actually an innovative breakthrough for the "New Spring Capital".

Exquisite craftsmanship and craftsmanship

shaping the brand image of "New Year Capital"

"New products will soon be available in major online stores, and consumers in Chundu are enjoying themselves!" In the past few days, in the WeChat circle of friends of Tianyou Chundu employees, everyone has been forwarding a news about the launch of new products.

"Products are the soul of an enterprise, and good products are the cornerstone of the long-term development of an enterprise." Sun Zhiheng said that after many early adjustments and evaluations, a brand-new product will be launched soon, and consumers will soon be able to taste the spring High-quality and delicious new products. Chundu will open up a new field in the domestic ham sausage market just like the creation of China's first ham sausage 30 years ago.

In this era when products are king, Chundu concentrated on R&D. Its R&D center was awarded the title of Municipal R&D Center by the Luoyang Science and Technology Bureau. It also cooperated with Henan University of Science and Technology and Luoyang Institute of Technology to continuously make new breakthroughs.

At present, the company produces and sells more than 160 kinds of products such as low temperature, medium temperature and high temperature, which can meet the needs of different consumer groups in the market. Chundu also seized the aging trend and the broad market for young people, and developed high-protein, low-fat vegetarian products, which were favored once they were launched.

Big meat pellets, Q bombs, these adjectives are used in the products of Chundu now, which couldn't be more appropriate.

With the further upgrading of consumer demand, quality has become an important consideration for more and more consumers to choose brands, and a new quality era has arrived. Relying on its superb skills, Chundu constantly improves its quality and is closer to consumer demand, which is a key factor for the "Xinchundu" brand to rejuvenate the market. Chundu Ham Sausages bid farewell to the traditional meat grinder, it is no longer minced meat, but large visible meat pieces; it is no longer a simple enema, and repeated beatings are required during meat processing to make the ham The taste of the intestines is softer and smoother. Sun Zhiheng said, "No matter how the technology or process changes, the ‘quality’ is immutable. Only ingenuity can live up to the expectations."

Brand originates from quality, and quality makes a brand. Brand is an important intangible asset of modern enterprises. The rebirth of Chundu and its splendid rebirth is the adherence to the corporate creed of "Spring is the quality", and it is also a continuous self-transcendence.

Sun Zhiheng said that the so-called brand is ultimately the reputation and trust of consumers. As a well-known brand in China, Chundu has always adhered to the "quality and integrity-based" brand management road. Under the guidance of the craftsmanship, it strives for excellence in all aspects of product development, production, and marketing, and further shapes and upgrades with product quality. Brand.

The leading advantage of "Xinchun Capital" has not only been well received by consumers, but also by various rating agencies. It has successively won "Henan Provincial Agricultural Industrialization Key Leading Enterprise", "Henan Provincial People's Reassuring Food Safety Unit", "National Quality Standardized Food", "Quality and Credit Double Guarantee Demonstration Unit", "China AAA Grade Quality and Trustworthy Enterprise" , 2017 China Food Safety Annual Conference "Hundred Integrity Demonstration Units", 2018 Reliable Brand and Luoyang City’s "Trustworthy Enterprise in Yield and Quality" and many other honorary titles, becoming a designated enterprise for the National Poverty Alleviation Health Project and Student Nutritional Meal Food. The sales network covers the whole country.

Smart go out

"Dancing Ham Sausage" is dancing again

In 1986, Yuan Chundu Group introduced the first domestic ham sausage equipment from Japan, sowing the seeds of hope for Chundu people. Half a year later, China's first ham sausage named "Chundu" was born in Luoyang.

Sun Zhiheng recalled that the equipment introduced by Chundu at that time was already the most advanced in the world, but now "intelligence" has changed the world.

In front of the two automated packaging lines in Tianyou Chundu, a worker is skillfully operating the machine. Compared with the previous traditional equipment, only one production line can save 10 people's labor costs.

"In the future, our production lines will be fully automated. The current annual production capacity can reach 80,000 tons, which will easily double by then." Sun Zhiheng said.

At present, Tianyouchundu has 5 offices in Tibet, Northeast, Gansu, Qingning, Yunnan, Guichuan, and Haikou across the country. Jiangsu and Zhejiang offices are also in active preparations. Products have been distributed to 31 provinces (regions, cities) and Hong Kong, Macao and Taiwan regions across the country. .

Chundu has established a complete sales system, and the company has successfully built a sales network of "3,000 sales team, more than 800 terminal-oriented businesses, and 40,000 terminals at all levels", covering 20 provincial administrative regions.

The offline market is hot, and the online market is even more lively. Chundu has entered many online sales platforms such as Taobao and Pinduoduo. In May of this year, Chundu signed a contract with Alibaba to enter the Alibaba International Station, responding to the "One Belt One Road" initiative, vigorously expanding overseas markets, and "Dancing Ham Sausage" began to dance again.

Consumers have always recognized the brand of a company only by experiencing quality. Sun Zhiheng said that Luoyang Tianyou Chundu Food Co., Ltd. will continue to adhere to the original aspiration of quality, pursue excellence, create high-quality products, and create high-quality brands, so that the Chundu brand will shine again, and it will help Luoyang to accelerate the construction of a secondary center and strive to create a growth pole. Add color.