Tianyou Chundu Company Production Workshop

Best-selling products of Tianyou Chundu Company

In 1989, due to a "dancing ham sausage" advertisement, Chundu ham sausage became popular all over the country, creating a new industry dominated by Western-style enema products in China; the situation took a turn for the worse and the products gradually disappeared from the market. The thirty years of Spring Capital’s transition from glory to decline bears the memories of several generations of Luoyang.

In 2015, Henan Tianhetai Industrial Co., Ltd. acquired the full set of production equipment and the Chundu brand, and reorganized Chundu. In 2016, Luoyang Tianyou Chundu Food Co., Ltd. invested by the company was established and invested in the construction of Chundu Food Industrial Park in Dianzhuang Town, Yibin District.

A brand new spring has appeared in front of people again, and history has opened a new chapter.

Since it was put into production in 2018, in just over two years, the "Spring Capital" has embarked on a new journey of Phoenix Nirvana and rebirth from the ashes. In the first five months of this year, Luoyang Tianyou Chundu Food Co., Ltd. has a turnover of nearly 300 million yuan, and the "dancing ham sausage" is dancing again.

Recently, the author came to Luoyang Tianyou Chundu Food Co., Ltd. to take everyone to explore the road to the re-emergence of Chundu.

"Migrant Workers" and "China's First Hamster Creator", these two labels seem to have no intersection, but they collided in reality.

"A migrant worker bought Chundu!" In 2015, a piece of news about the Chundu trademark auction made the "Chundu", which has faded out of people's vision, become popular again.

In 2015, the former Chundu Group executive Sun Zhiheng, with the dream of revitalizing the spring capital, acquired all the production materials of "Chundu" and all 28 types of "Chundu" trademarks in one fell swoop. He returned to his hometown to start a business, which not only brought Chundu Ham Sausage to the market again, but also drove more than 700 local villagers to find employment at their doorstep.

In 1991, 21-year-old Sun Zhiheng joined the Chundu Group and started as a meat washing worker. This kind of ordinary and boring work in the eyes of others did not deter Sun Zhiheng's mind, but instead made him interested in the various processing machinery in the factory.

During the day, he pays close attention to the food processing process and technology in the factory; at night, he takes time out to read books on machinery manufacturing. Diligent people will naturally not be disadvantaged. Sun Zhiheng not only completed the self-study exam and obtained a bachelor's degree, but also gradually promoted from an ordinary worker to a monitor, director, and production supervisor.

After 1999, Chundu Group was in trouble. In order to realize his ideals, Sun Zhiheng left Chundu in 2001 and successively served as production technical supervisors in food processing companies in Beijing, Sichuan, Guangdong and other places, and learned a lot of excellent management experience from private companies and large international foreign trade companies. At the end of 2003, Sun Zhiheng started his own business.

"I used to dedicate the most beautiful youth to Chundu, I can't forget it, I hope it is good." Sun Zhiheng said.

Even though he has made small achievements outside, this hot land in his hometown has always been a memory for Sun Zhiheng.

In 2009, Sun Zhiheng returned to his hometown of Shouyangshan Town, Yanshi City, and invested and established Henan Tianhetai Industrial Co., Ltd. He was familiar with the food processing industry, and soon turned the company into a star meat processing enterprise with an annual output value of more than 100 million yuan.

In 2015, he acquired the Chundu trademark and restarted the production of Chundu cold fresh meat and ham sausage. Sun Zhiheng's road to realize his dreams began here.

In the Industrial Park of Dianzhuang Town, Yibin District, Luoyang Tianyou Chundu Food Co., Ltd. is already a well-known enterprise and the stage where Sun Zhiheng realizes his dream.

In 2016, after inspecting multiple locations for the new company, Sun Zhiheng settled his second "home" here. Standardized workshops, R&D center building, advanced automated meat production equipment and relatively complete testing facilities, walking into Tianyou Chundu, you can feel the new atmosphere of a modern food company everywhere.

After nearly 3 years of development, Tianyou Chundu has now formed a strict food processing and production system integrating R&D, production and sales, and has developed into the second largest ham sausage production enterprise in Henan Province. At present, the company has more than 50 registered trademarks such as "Chundu" series, "Wang Zhongwang" series, "Hua Shang" series, "Lion Graphic" and many other product appearance patents protected by law. It is the leader of agricultural industrialization in Henan Province. enterprise.

Return, Sun Zhiheng is getting closer and closer to his dream of revitalizing the Spring Capital. Yingbo Text/Picture